featured case study : WOW | Women of the workforce
From Small Beginnings to Castle Rock’s Largest Business Network for Women
When we began working with WOW | Women of the Workforce, the group had fewer than 20 members. Today, WOW has grown to an incredible 1,200+ members, partnering with over 100 local businesses, proudly holding the title of the largest women’s professional networking group in Castle Rock.
This transformation didn’t happen by chance—it was fueled by a comprehensive, multi-channel marketing strategy designed to expand their reach, boost engagement, and create a strong sense of community.
Marketing Efforts That Delivered Results:
Social Media Campaigns
Social Media Campaigns
Social Media Campaigns
Developed dynamic social media content to promote events, celebrate members, and build buzz across platforms.
Website Creation
Social Media Campaigns
Social Media Campaigns
Built a professional, user-friendly website to serve as a central hub for events, member resources, and information.
Newsletter Campaigns
Social Media Campaigns
Newsletter Campaigns
Designed and distributed newsletters that kept members informed, engaged, and excited about upcoming opportunities.
Event Management
Press Releases & Community Publications
Newsletter Campaigns
Planned and executed engaging events that fostered connection and professional growth, attracting more members.
Press Releases & Community Publications
Press Releases & Community Publications
Press Releases & Community Publications
Generated local media coverage through well-crafted press releases, highlighting WOW’s mission and impact.
Published articles in prominent local outlets such as The Castle Pines Connection and The Northeast Castle Rock publication, putting WOW in the spotlight.
Local Sponsors
Press Releases & Community Publications
Press Releases & Community Publications
Secured partnerships with local sponsors to provide resources, increase credibility, and support the group’s growth.